Amen! One more twist on the 'x is dead' meme!
Doc Searls and company would have us believe that markets are conversations. This is a great conversation-starter and a useful piece of agit-prop. But the reality is that many many brands are actually monologues, not dialogues. That doesn't mean a conversation won't create a better, more robust, more useful brand. But, alas, most organizations can't handle that truth. So they do their best to do it the old way.
Big brands are dying.
Little brands are doing great.
Branding is a weird gig.