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Blogging for Dollars My Presentation to the IIMA - Wednesday March 9, 2005

Submitted by Roland on Thu, 2005-03-10 10:20

[Cross posted from my Bryght blog. Powerpoint version.]

Here is my presentation for the IIMA, Blogging for dollars.

  1. Who are you?

    • Me:

      • Blogging since 1999
      • VanEats.com - Vancouver's best and first food blog
      • UrbanVancouver.com - Vancouver's community blog
      • Canada's 1st blog consultant - started in late 2001
      • One of the Bryght founders and its Chief Blogging Officer - I
        was the first CBO :-) !
      • Bryght is a Web 2.0 service that enables individuals and
        businesses to simply build powerful and dynamic hosted
        websites including the best of blogs (easy to update, RSS),
        community features like an events calendar and forums and
        content management.
    • Who are you?
      • How many of you have blogs?
      • How many of you have email? How many have an assistant who reads
        and writes your email for you?
      • How many of you resisted email? How many of you can do business
        without email?
      • Remember how people used to worry about company secrets escaping
        via email? Where did those concerns go? If you can trust
        employees to email externally, why couldn't you trust them to
        blog publically?
  2. The link is everything
    • Blogs pioneered two concepts (in addition to being easy to update through a web browser without HTML knowledge):

      • 1. Permalinks - a permanent link for every piece of context
        (text, audio, video)
      • 2. RSS - a message to search engines saying you have updated
        and what you have updated (uses permalinks)
    • These two low tech innovations power blogs (not really a blog without
      permalinks and RSS no matter what they say!).
    • It's the link economy. Google cares about links and so should
      you.
    • Link to your competitors, link to your friends, link to
      yourself, link to everything and write cool stuff
      . Linking
      and creating compelling content constantly establishes you as an
      authority on your market, product or service.
    • This and other techniques that Arieanna will discuss are vital to
      getting people's attention.
    • The more compelling your content (which includes links) the
      more people will link to you which means the higher Google
      rank which means more money.
  3. The Best of Times, The Worst of Times
    • Blogging and social software are new.
    • Blogging is a new mainstream medium that complements but does not
      replace old media
      .
    • Being new, it is maligned and criticized by many and the impact
      is overestimated in the short term and underestimated in the long
      term.
    • It's the best time, because it's young and therefore you can
      quickly establish yourself and be heard.
    • It's the worst time, because we have a ways to go before true mass
      adoption and the tools are crude and new but again it's very
      similar to email with respect to adoption.
  4. The Cast
  5. It's all about $, ain't a d*mn thing funny
    • You probably won't make your money from the act of blogging
      (exceptions Chris Pirillo, PVRBlog, or other people who blog
      about i) things that people will pay large amount of money for
      clicks e.g. VoIP, Tivos ii) things that people buy on the
      Internet ii) things that people actually will click through on
      ads
    • By creating compelling content constantly on a blog, you will
      have a high Google rank which means you will reach non bloggers
      which means money!
    • PLUS you will reach the influential and rich and connector rich
      blogosphere which means money.
    • Use it as a channel or as a mechanism to making money
    • Some companies will make money from blog related tools and
      services. Even more will make money from other social software
      like wikis, etc.
    • Blogging is just the first popular social software. It (and the
      two way conversational web) will be everywhere as part of software
      applications just like VoIP will be everywhere and email is
      everywhere.
      Next 20 years is about social software (thanks Jon), not about automating
      Victorian era work flows
  6. - SEO, PR and Brochure Websites are dead

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