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If it's about flipping the switch rather than quality of the product, you will lose; it's just a matter of time

Submitted by Roland on Sun, 2012-04-29 12:07

Glad this dude is no longer at Nokia; I hope the rest of the flip the switch folks have been fired or left.

QUOTE from a not too clueful Lee Williams

"When I was at Nokia and we shipped a Symbian product and it was bad, in its worst incarnation we knew that if we just flipped the switch, we could move 2.5 to three million units -- overnight, no matter how bad the product," he tells me. "That was Nokia. That was Nokia's brand, we knew we could count on that.

"And now look at it -- they flipped the switch and oh, 200,000 [Windows Phone] units out of the gate. Huh? Only selling in the US, under AT&T's moniker. If you can't flip the switch like that, Nokia's dead and devalued."

END QUOTE