ME:: Avoid solutions, start with How Might We....? ; Maria Rosala:: 2021:: Using “How Might We” Questions to Ideate on the Right Problems - NN/G
Discovered: Jan 6, 2026 18:53 (UTC) ME:: Avoid solutions, start with How Might We….? ; Maria Rosala:: 2021:: Using “How Might We” Questions to Ideate on the Right Problems - NN/G
QUOTE:
- Read the whole thing: Maria Rosala:: 2021:: Using “How Might We” Questions to Ideate on the Right Problems - NN/G
In our course on discovery at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.
At the end of discovery, the team should come together, agree on the top things it found out, and use this knowledge to frame design challenges. To prevent individuals from suggesting their pet solutions, which might have little resemblance to the problems found, construct How might we questions that frame the problem(s) for ideation.