Discovered: Apr 20, 2026 05:25 (UTC) ME:: Lol. Most people :-) Joan westenberg: I truly hate mostpeopleslop

QUOTE

In 2006, Joe Sugarman published a book called The Adweek Copywriting Handbook - and an axiom stuck…

“The sole purpose of the first sentence in an advertisement is to get you to read the second sentence.”

That line, more or less, explains how social media turned into a pile of shit.

Sugarman’s advice became the core system prompt for 300,000 tech assholes on Twitter. They’ve run it through algorithm after algorithm and produced the most soul destroying rhetorical tic of the 2020s. I’m talking about “Mostpeopleslop.” “Most founders don’t know this yet.” “Most people aren’t paying attention to this.” “Most founders skip [thing my startup sells] because [bad reason].” “Most founders treat [normal activity] like [wrong version of activity].” “Most founders say they want [thing]. Few actually [thing] well.” “Most founders confuse [vague concept A] with [vague concept B].” You’ve seen it, you’ve scrolled past it, and you’ve maybe even liked one or two of these excretions before your brain caught up to your thumb, because it’s bloody everywhere.

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