Discovered: May 22, 2026 02:52 (UTC) ME::tl-dr-ing Google: ‘prominence allocation’ aka Indexing and presenting the perfect contextual ad in the guise of an ‘answer’; Matthias Ott: Ad Infinitum <– QUOTE: Another approach – also from Google researchers – fits the new “Search” much more precisely. It’s called “prominence allocation.” Here, when a user submits a query with commercial intent, the system runs an auction that doesn’t just decide which ads appear, but how prominently the LLM writes about each one. The auction outputs a prominence score for each advertiser, essentially telling the model: give this product 35 words, that one 20, and this one zero. The ad isn’t next to the answer. The ad is the answer. Or rather, it shapes how much space and enthusiasm each product gets within the answer.

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