Discovered: Aug 16, 2026 16:33 (UTC) ME:: tl-dr-ing; Transactional web of ‘AI’ and human web ; Andy Budd:: Will AI Agents Kill the Web as We Know It?

QUOTE

One layer will be invisible: efficient, transactional, built for machines—powered by protocols like MCP. The other will be human-facing: emotional, experiential, and deeply brand-driven.

AI agents won’t kill the web. But they will radically reshape it. And just like with retail, the winners will be the ones who make that second layer worth visiting.

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