Hilarious and unfortunately true! From Ascription is an Anathema to any Enthusiasm » Cool idea! Now go away.:
A handful of reasons why, Mr. Entrepreneur, your amazingly cool new innovation isn’t going to get funding:
- Cool demo! Great price point, what a leap forward! Man making stuff like this dependable is really hard work. You probably can’t see that, having just moved so fast. You know the incumbent is always improving. Sorry, I think we’ll pass.
- Cool! - oh - It’s so cool that pretty soon it will be a ‘must have’ and the platform vendor will swallow you. No durable business here. Next.
- Neat! - oh - Sadly your customers are too smart. Even if you get past the damn designers (NIH etc.) you won’t get by the risk adversion of the project man
- Your customer’s too powerful and too slow. They take years to release a new product and they never leave any real money on the table for the component providers.
- Customers would love that! - oh - The channel’s doesn’t care. The channel sells by subscription: i.e. they want zero up front cost, sticky features, and value delivered in dribble. You don’t fit that model; your toast.
- Ha, that’s clever. The early adopters will love it. But, I just can’t see how the late adopters are ever going to see that as anything but added complexity.