Eveylyn nails it. Sounds like growing up to me!

From Crossroads Dispatches: Markets in Flux: You Gotta Go Back and Understand Where Blogging Came From.:

QUOTE

for many, we've moved from seeking prosperity as a primary motivator to seeking authenticity and integrity.

We've moved away from spitting out polished thirty-second pitches to dropping the burden of a facade. We want to be accepted for ourselves (or even better, reach a juncture where praise or criticism is besides the point), have richer conversations, heartfelt connections and reclaim our voice.

Below Robert says we were disgusted with how corporations were behaving. Maybe that's half of the equation. In addition, I was disgusted with how I was behaving (inauthentically) and the dissonance finally gave way.

UNQUOTE