1% conversion = 10,000 paid copies * $30 per copy = $300,000

Go Ranchero go! This is the power of the Internet enabled long tail! Who says you can't make money from Mac software? Ha wrong! You can if you innovate and eliminate overhead!

From DrunkenBlog: Inside Ranchero with Brent and Sheila Simmons.:

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We estimate that we have a million users, including full and Lite versions.

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