Guy Kawasaki’s Top 10 Rules for Evangelism
Amen! Read the whole thing.
From Brand Autopsy: Opening Kawasaki's Kimono.:
QUOTE
Guy's Top 10 Rules for Evangelism.#1: Make Meaning. ...
#2: Niche Thyself. ...
#3: Don't be Paranoid. ...
#4: Localize the Pain. ...
#5: Let 100 Flowers Blossom. ...
#6: Look for Agnostics, not Atheists. ...
#7: Enable Test Drives. ...
#8: Provide a Slippery Slope. ...
#9: Foster Team Spirit. ...
#10: Don't Ask Anyone to Do Something You Wouldn't. ...
#11: Be a Mensch.
...
UNQUOTE