Amen! Read the whole thing.

From Brand Autopsy: Opening Kawasaki's Kimono.:

QUOTE

Guy's Top 10 Rules for Evangelism.

#1: Make Meaning. ...

#2: Niche Thyself. ...

#3: Don't be Paranoid. ...

#4: Localize the Pain. ...

#5: Let 100 Flowers Blossom. ...

#6: Look for Agnostics, not Atheists. ...

#7: Enable Test Drives. ...

#8: Provide a Slippery Slope. ...

#9: Foster Team Spirit. ...

#10: Don't Ask Anyone to Do Something You Wouldn't. ...

#11: Be a Mensch.

...

UNQUOTE