it all boils down to accountability, integrity, humility, transparency, honesty and a genuine deep concern for your customer.

Amen!

From American Marketing Association - AMA - HotTopic Blogging Seminar Weblog.:

QUOTE

At the end of the day, it all boils down to accountability, integrity, humility, transparency, honesty and a genuine deep concern for your customer. If yours is a company that can stomach blogging, these are traits that you've likely got somewhere in your corporate culture.

UNQUOTE