Ted nails it! Give me the stuff (I'm with Doc. From now on, I will not use the word "content" when blogging) I need it and let me use it where I want to.
Here is a simple recipe for the content industry -- make it EASIER for consumers to get access to content, not harder. I know this is counter-intuitive, but what if consumers could go to the Internet and access the programming they cared about, whenever and wherever they wanted. What if you charged them a small amount of money or got them to agree to watch targeted advertising for each program? Would you need broadcast flags?