Amen brother Jeff!

From Who wants to own content?.:

QUOTE

Conversation is the kingdom.

The war is over and the army that wasn't even fighting - the army of all of us, the ones who weren't in charge, the ones without the arms - won. The big guys who owned the big guns still don't know it. But they lost.

In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.

The value is in relationships. The value is in trust.

UNQUOTE