From a fascinating Scott Rosenberg Interview with Howard Rheingold 

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Q: It's leadership by example and by inspiration and maybe by coordinating, rather than by ordering.

A: I agree with Benkler that there's a third form of production along with the market and the firm, that's emerging around common-space peer production, and that we don't understand a great deal about it yet. I would not dismiss it. But neither do I think we really know whether you can do it with things other than producing code or a knowledge repository online. What can't you do with it? We don't really know yet.

 

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