From a fascinating Scott Rosenberg Interview with Howard Rheingold
Q: It's leadership by example and by inspiration and maybe by coordinating, rather than by ordering.
A: I agree with Benkler that there's a third form of production along with the market and the firm, that's emerging around common-space peer production, and that we don't understand a great deal about it yet. I would not dismiss it. But neither do I think we really know whether you can do it with things other than producing code or a knowledge repository online. What can't you do with it? We don't really know yet.