tl;dr Apple please rename "Siri" to "Apple" and Amazon please rename "Alexa" to "Amazon"!

Pontifications

QUOTE

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Alexa responds to her name only. Google’s product must be triggered with a “hey Google” or “ok Google”. By requiring these introductory words as triggers, Google has forced an element of conversation. The experience difference here is huge! When I return to Alexa now I feel authoritative.
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  • From that article I reach my thrilling conclusion: why should robots or assistants be gendered? In fact they shouldn't! So Apple please rename "Siri" to "Apple" and Amazon please rename "Alexa" to "Amazon"!