Discovered: Feb 16, 2021. Oral History of Alan Cooper “It’s a psychological tool of incredible power because it’s really hard to go up against a programmer, because programmers are really smart and they’re lawyers. I mean, they argue cases in front of the central processing unit, who’s more nitpicky than any judge, so if you’re going to — personas are a great tool for just kind of finessing that argument and so they’re very powerful tools. “ <– So true!

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